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KM Osteopathy

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From word of mouth and a phone to a website that books clients itself

First WebsiteBooking AutomationSEOkm-osteopathy.co.nz
95%
Less manual admin
3 hrs
Freed per week
$1,200/mo
Labour costs saved
+30%
New client bookings

The situation

Where it started

Kate's practice had no website. New clients came through word of mouth, and every single booking ran through Kate personally — phone calls, texts, and emails for scheduling, rescheduling, and cancellations.

That added up to roughly 3 hours of pure admin every week, and anyone who searched for an osteopath online simply never found the practice.

The strategy call

What we uncovered

In the strategy call we mapped the practice's workflow end to end. Two things stood out: the practice was invisible online, and every booking touched Kate by hand.

The manual handling alone worked out to about $1,200 per month in labour — before counting the new clients lost to competitors who could be found on Google.

The solution

What we built

  • The practice's first-ever website: modern, mobile-first, and built around one action — booking a session.
  • A 24/7 automated booking system handling scheduling, rescheduling, and cancellations without Kate touching anything.
  • Automated confirmations and reminders so no-shows and back-and-forth messages dropped away.
  • SEO groundwork so the practice now shows up when people search for osteopathy locally.

The build

KM Osteopathy — new website by Southern Bridge AI
KM Osteopathy — new website by Southern Bridge AI
KM Osteopathy — new website by Southern Bridge AI

The results

What changed

  • Manual booking admin dropped by 95% — around 3 hours handed back every week.
  • Roughly $1,200 per month in labour costs saved.
  • New client bookings up 30% within the first 2 months.
  • A practice that used to be invisible online now gets found — and booked — around the clock.

The booking automation has been a massive relief. We've reduced our manual booking admin by 3 hours per week — that's a 95% reduction in manual handling, which translates to $1,200 saved in manual labor costs monthly. On top of that, we've seen a 30% increase in new client bookings over the last 2 months and better search visibility across the web.

Kate Metcalfe Owner, KM Osteopathy

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